Howdy and Welcome! I'm Andi Leeman...
I’m 52 — and I’m building a new online income from what I already know, do, and create.
A few years ago, I never expected to have to rebuild my working life.
I truly believed I would be earning money as a freelance writer until the day I retired, and after that I would suplement my pension years with my own writing.
But I was wrong… AI has changed the writing business I relied upon, so I’m trying something different.
I’m building what I call an Offline Online Hybrid Business (OOHB) — combining the skills, knowledge and experience I’ve already accumulated with YouTube, social media, and an online community.
And I’m documenting the whole experiment.
One of the ideas behind what I’m doing is the 1,000 True Fans concept.
The basic idea is simple:
You don’t need millions of people to follow you.
You need to find the people who genuinely value what you do.
I’m going to see if I can find mine.
And I’m going to share what I learn along the way.
If you’re 50+, you may think you’ve left it too late to build an online business.
I don’t think you have.
In fact, you may have something younger people don’t:
decades of knowledge, skills, experience, contacts and stories.
Why throw all that away and start from zero?
That’s one of the things I’m trying to prove with my own OOHB.
Imagine you’re a tradesperson, artist, craftsman, consultant, coach, retailer or other business owner.
You do something for a customer.
You get paid.
But you also document yourself doing it.
That content can then become:
→ YouTube videos
→ social media posts
→ an email
→ a tutorial
→ a digital product
→ a community lesson
→ an affiliate opportunity
→ a source of new customers
That’s the thinking behind an Offline Online Hybrid Business.
I’ll share what I’m learning as I try to build this for myself, including:
→ Building an Offline Online Hybrid Business
→ Using YouTube to find your 1,000 True Fans
→ Turning your existing skills, knowledge and experience into online assets
→ Creating simple videos without expensive equipment
→ Using free or inexpensive social media platforms to build an audience
→ Finding ways to turn that audience into income
→ Building an online community
→ Experiments, successes, failures and lessons from my own journey